The Houston Museum of Natural Science (HMNS) was one chosen to showcase the world-famous Exhibition for the Lord of the Rings Trilogy. HMNS quickly realized that while the exhibit was expected to generate a great deal of interest, it didn’t have a lot of appeal for their core audience. The success of the exhibition, therefore, [...]
Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it [...]
It is a well known and widely accepted fact, that E-books….FREE E-books…are one of the best weapons in a viral marketing campaign arsenal. Here are four good reasons why this is true today and will continue to be true for the foreseeable future:
E-books are cheap to produce and don’t take long to set up. If [...]
A new consumer phenomenon is called “tagging” or “folksonomies” (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.
Here’s [...]
Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the [...]
They use viral marketing by e-mail as a marketing tool… what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:
The product or service has to add value for the sender, as well as, the receiver.
The offer has to be deliverable. You don’t want to [...]
So your looking for ideas for your new viral marketing campaign? Here are six to get you started:
Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the [...]
Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise [...]