Archive for the 'buzz marketing' Category

Viral Marketing Showcase - Houston Museum of Natural Science

The Houston Museum of Natural Science (HMNS) was one chosen to showcase the world-famous Exhibition for the Lord of the Rings Trilogy. HMNS quickly realized that while the exhibit was expected to generate a great deal of interest, it didn’t have a lot of appeal for their core audience.  The success of the exhibition, therefore, [...]

February 23rd, 2008 | Posted in banner ads, buzz marketing, paid search, promotions, targeting consumers, viral marketing | No Comments

Buzz Marketing - Should You Believe the Hype?

Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it [...]

February 23rd, 2008 | Posted in buzz marketing, viral marketing | No Comments